Projects
Brothers Cider
Client: Brothers
Brothers Cider
TuneTribe built a microsite for Brothers Cider as it launches its products outside the festival circuit. Maintaining the brand's link with music, buyers of an eight-pack of the product are given an on-pack pin code and directed to a dedicated URL. Here they can redeem that code for any four tracks from the entire TuneTribe catalogue.
Client: Brothers
Jameson
Client: Jameson
Jameson
Jameson have teamed up with TuneTribe.com to offer customers hundreds of live tracks from top name artists. Customers could either choose from the top 10 Jameson Live tracks featuring well-known artists from Lily Allen to Coldplay or choose tracks from the TuneTribe.com music download store. Music download cards were handed out in bars to customers who purchased Jameson with ginger ale. Each music download card contained a unique code, which entitles the holder to free music tracks. TuneTribe Digital facilitated all content acquisition, licensing, unique Code authentication, song delivery though TuneTribe.com digital platform and full micro site design.
Client: Jameson
Motorokr E8
Client: Motorokr, O2, SonyBMG
Motorokr E8
To promote the in-phone music player element of the new Motorokr E8 handset, TuneTribe created a dedicated microsite through which buyers of the phone could download 10 out of a selected 200 tracks, again exclusively provided by SonyBMG. Promoted in-store, full details and unique codes were given to buyers on a credit card-type redemption device in promotional packs.
Client: Motorokr, O2, SonyBMG
Malibu Soundclash
Client: Malibu
Malibu Soundclash
Promoting the Malibu brand through a series of Soundclash-themed, Malibu sponsored parties at UK universities. Attendees received a voucher steering them to a microsite and giving them a free download from either a pre-selected chart of themed bootlegs, or from the entire catalogue.
Client: Malibu
Soupfulls
Client: Campbell's Soup
Soupfulls
Aiding the Irish launch of a new for-one range of packet soups from Campbell's, under the slogan 'Soup Goes Solo', TuneTribe built a microsite through which consumers could redeem an on-pack code to claim a single track from the entire catalogue.
Client: Campbell's Soup
Foo Fighters
Client: Nokia, O2, SonyBMG
Foo Fighters
O2 customers in the UK were incentivised to buy the new Nokia N5310 phone through a music campaign. TuneTribe created a microsite through which a credit card-type redemption device found in promotional packs could be redeemed. Working with Sony BMG, TuneTribe created a package where customers could claim the Foo Fighters 'Echoes, Silence, Patience & Grace' album and three videos, including two exclusive tracks.
Client: Nokia, O2, SonyBMG
Red Stripe
Client: Red Stripe
Red Stripe
A campaign, promoted on pack, in which Red Stripe was able to reinforce its affinity to new talent. Buyers of six-packs of Red Stripe lager were be able to download 10 tracks by unsigned acts by inputting an on-pack code to a dedicated microsite, after entering a competition to win a holiday to Jamaica.
Client: Red Stripe
Paolo Nutini
Client: Warner Music
Paolo Nutini
TuneTribe promoted the digital single by Paulo Nutini for Warner. A microsite was created for Paulo Nutini containing a two track digital bundle of forthcoming single 'New Shoes' and featured 60 second clips of album tracks. A separate page also offered a live version of a single recorded specifically for this promotion. Both products were purchasable using credit card, SMS, and SMS pre-order technology.
Client: Warner Music
Jamiroquai
Client: Nokia, O2, SonyBMG
Jamiroquai
O2 customers were incentivised to buy a Nokia handset via a campaign, redeemable at a TuneTribe created microsite and through a credit card-type redemption device found in promotional packs. Working with Sony BMG, TuneTribe created a package where customers could create and download a 10-strong playlist of Jamiroquai tracks from a selection of 30.
Client: Nokia, O2, SonyBMG
Natasha Bedingfield
Client: Dorothy Perkins, SonyBMG
Natasha Bedingfield
TuneTribe created a pre-order mechanic for the new Natasha Bedingfield album. The album was to be sold via a non-traditional music outlet; in this case in Dorothy Perkins stores. All registered buyers were entered into a draw to win the chance to meet Natasha backstage at one of her gigs.
Client: Dorothy Perkins, SonyBMG
National Geographic Green Print Ad
Client: Nat Geo Green
National Geographic Green Print Ad
National Geographic Green is a quarterly magazine whose subscription base is 250k with a readership of 1.2 million. Focused on green-friendly and ecological living, the commencement issue (Dec 2009) features a promotion with TuneTribe, and promotes the eco-friendly business of digital music - 'Be Kind, Leave The Wrapping Behind - BUY Digital Music.'
Client: Nat Geo Green
Groove Armada
Client: Nokia, Vodafone, SonyBMG
Groove Armada
TuneTribe incentivised Vodaphone customers to buy the new Nokia 76 music phone through a campaign offering a free download of the new Groove Armada album, including two exclusive tracks and a realtone. These were redeemable at a TuneTribe microsite using a credit card-type redemption device found in promotional packs.
Client: Nokia, Vodafone, SonyBMG
